Trends with Traction: Meaningful "social" measurement with Net Promoter Score
If you're a CMO, you might feel like many of the business metrics you're chasing around in social media seem futile. The tactical click-throughs and engagements on marketing programs are...
View ArticleIt's Time To Replace Net Promoter Score
I know it will create a variety of reactions, some visceral, that I advocate Net Promoter Score (NPS) be replaced as the primary measure of a brand’s health. Although the underlying principles of NPS...
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